2-minute read. Might just be the one perspective shift you needed all year.

We were using AI to grow in business 2 years ago…

…back when everyone else thought it was some nerd toy lol

Now everyone’s running around yelling “AI is taking my business” like it’s a surprise.

We weren’t playing with content prompts, we were building real tools to grow faster.

Everyone thought AI was a fad. We saw it for what it really was: a threat and an unfair advantage.

Back in 2022, while filming my documentary Fitrepreneur (now on Amazon Prime—Netflix next),
you’ll see raw behind-the-scenes footage of me and the team working into the early hours… building our own AI from scratch.

Why?
A client came to me in a panic:
"I’m worried AI is going to take my business.”

While most people were still watching from the sidelines, we were two steps ahead.

Not for show. To help clients win faster.

^ Pic of me at 4am in the morning ~Oct 2022 doing what needs to be done.

We trained it on seven years of our best coaching IP.

Every scenario. Every challenge. Every solution.

The point I’m trying to make is we were on this two years ago. Before AI was even a thing.

That’s the level of thinking it takes to dominate.

But anyway, this post isn’t about me. It’s about you and your business.

Moral.

If you’re not next level proactive with everything in business, you’re going to get lost in a sea of sameness.

If your business isn’t the most relevant choice in your marketplace right now, you will be put out of business within 1 to 3 years by the most relevant and in demand business in your market. Fact.

I’m not saying this to scare you.

I’m saying it to wake you up.

Most people need truth before they make real change.

AI isn’t going to put you out of business.

But… A business using AI will.

Every department must use it.

Every team member must be trained to use it.

Stay relevant.

That’s how you stay ahead.

If you feel behind right now, it’s because you’re spending too much time in your business, not ON it.

Best advice I give clients: lock 3 hours in your calendar each week.

Just you.

No distractions.

Have a proper meeting with yourself where you…

Work on real problems

Ask tough questions

And, make life altering decisions

That space gives you perspective and forces you to solve real problems.

Anyway, I could coach for hours about how to actually build and run a hyper relevant and effective business…

But I’ll save it for my first-ever business growth event (outside of fitness) EXPANSION on September 5th.

I’m dedicating an entire section to using AI in your business, not just to look smart, but to actually save money, move faster, and quite frankly dominate your industry.

Our A.I tools saved me £19,287.32 in labour costs last month alone. Real numbers. Not theory.

But that’s enough for today.

Final Question

What do you need to do in order to become the most relevant choice in your marketplace right now, in 1 year, and in 3 years?

Get that thinking cap on.

And lock in time to finally work on your business.

Best,

PG