Read time: <1 min. Massive value if you want better customers, more profit, and less stress.
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One of the fastest ways to wreck your business is to take on the wrong customers.
They churn faster.
They create headaches.
They drain your team morale and your energy.
Here’s how to fix it and attract better customers:
-
Open up your sales dashboard.
-
Pull up your top 3 highest-paying customers.
-
Reach out all 3 this week and ask them these questions:
1. What specific problems or frustrations led you to reach out to us?
2. What piece of content, message, or moment made you decide we were the right fit?
3. What convinced you to invest heavily and stick with us long term?
4. What do we do better than anyone else you’ve worked with?
5. What would you improve about our marketing, service, or delivery experience?
The gold is in their answers.
Gear all your marketing, sales, and delivery efforts toward what you find.
Every market has dream clients and nightmare clients.
Build your business for the ones worth keeping and your life will get better.
Do not underestimate the power of this exercise.
This is how you attract better customers.
Watch your inbox. More tactical moves coming later this week.
PS. I’m putting the final touches on the Expansion event curriculum today. Pre-warning: the booking page goes live next week. So stay sharp. These will go fast.
LINKED IN POST
One of the fastest ways to wreck your business is to take on the wrong customers.
They churn faster.
They create headaches.
They drain your team morale and your energy.
Here’s how to fix it and attract better customers:
-
Open up your sales dashboard.
-
Pull up your top 3 highest-paying customers.
-
Reach out all 3 this week and ask them these questions:
1. What specific problems or frustrations led you to reach out to us?
2. What piece of content, message, or moment made you decide we were the right fit?
3. What convinced you to invest heavily and stick with us long term?
4. What do we do better than anyone else you’ve worked with?
5. What would you improve about our marketing, service, or delivery experience?
The gold is in their answers.
Gear all your marketing, sales, and delivery efforts toward what you find.
Every market has dream clients and nightmare clients.
Build your business for the ones worth keeping and your life will get better.
Do not underestimate the power of this exercise.
This is how you attract better customers.
Let me know what stands out in the comments 👇
